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Best Email Marketing Practices that will work in 2023

Best Email Marketing Practices that will work in 2023


February 2, 2023

Do you think your emails are ending up in the junk folder of your customers? 

People and businesses still fail to take advantage of email marketing to its full potential. An email marketing survey found that only 9% of businesses have benefited from this strategy. What was lacking in these businesses that prevented them from making the profit they were projected to make? 

There may be the number of reasons for this, either they do not have an effective email marketing strategy, or their knowledge is limited, making it impossible for them to effectively execute their marketing plan.

It is profitable to market via email. This isn't just about sending emails. You need to listen to your customers' needs and analyze their reactions to your existing email marketing campaigns. 

The purpose of this blog is to provide everything you need to know before you start a business email marketing campaign.

Email Marketing

What Is Email Marketing?

It is a cost-effective way of marketing directly to customers. This is a business-to-customer relationship. It enables you to analyze the impact of marketing activities and facilitates the approach to your customers. 

Customers and businesses communicate constantly through email marketing. Using email marketing, these businesses promote their brands, offers, and package deals. Their customers feel more engaged when they receive a personal touch. 

The trend of using emails has lost its charm in recent years, and it seems as if they are no longer as effective as they once were. To keep customers happy, it is still very effective to send personalized emails with offers that are new to attract and keep them interested. 

Best email marketing practices

In addition to being cost-efficient, email marketing can be a powerful tool for attracting new clients. A properly structured email marketing sequence is pre-planned and is all that needs to be done is to analyze the results. A marketing strategy based on this method is believed to be more effective than any other type. 

Nevertheless, every marketing technique requires some level of knowledge and expertise with regard to the best practices. Take a look at some of the best practices and how they might have an impact on your business. 

Maintain a healthy email list 

A healthy email list is one that contains subscribers or customers who have actively opted in to receive emails from you. Having inactive subscribers on your list will not benefit your email marketing campaign. It is either possible to reengage the prospects or just remove them. To increase sales, some cases call for re-engaging those prospects.

  • Ways to keep your email list spick and clean:
  • Manage your bounce rate 
  • Carefully craft your subject lines 
  • Remove invalid, inactive users and emails. 
  • Send personal emails to active subscribers using segmentation.

Create original content that is relevant to your brand!

An email list with good hygiene habits prevents the subscribers to send those emails to the spam folder. One of the good hygiene habits that you should follow is good quality,  original, and managing content that is relevant to your brand. What happens when your content is engaging and relevant the customers will look forward to more. 

Keep your messages concise and clear. Use story-telling to engage your customer better. For example, An email subject line “Just following up” or “Urgent” or “We need to talk has nothing attractive and is considered to be a bad email marketing example. Whereas, a good and descriptive email subject line such as: “Have you seen this?” or “Do you have a sec?

Result-oriented segmentation

Result-oriented segmentation: 

This refers to dividing your email list into smaller groups based on specific criteria such as location, behavior, and preferences. This allows you to tailor your messages to each group and increase the chances of them engaging with your emails.

For example, you could segment your list based on customers who have made a purchase in the past 30 days and send them a personalized email offering a discount on their next purchase.

It's all about personalization: 

Personalization can significantly improve the engagement and response rates of your email campaigns. Personalization can be as simple as using the recipient's name in the email subject line or greeting, or as complex as using data to recommend products or services based on their previous interactions with your brand. 

For example, you can send a birthday email to customers with a special discount, or a follow-up email after purchase with recommended products based on their previous purchase history.

Making emails part of your omnichannel marketing strategy: 

An omnichannel marketing strategy means that your brand interacts with customers across multiple channels, including email, social media, and in-store. Integrating email into your omnichannel strategy allows you to reach customers with a consistent message and provide a seamless experience. 

For example, you can send a follow-up email to customers who have abandoned their shopping cart on your website, offering a discount to complete their purchase.

Enhanced customer experience with an interactive method

Interactive elements such as quizzes, surveys, and gamification can make your emails more engaging and help increase customer engagement. This can also provide valuable data about your customer's preferences and behaviors. 

For example, you can send a survey email asking for feedback on your products, or a quiz email to help customers discover which of your products are best suited to their needs.

4 types of email marketing

What are the 4 types of email marketing?

Every marketer has his own strategy for attracting new leads and customers through email marketing. It is easy to get new leads, but it is much harder to keep them. You can target your relevant customers and convert them into leads by knowing the right type of email to send.

  • Acquisition Emails

More leads in the conversion funnel mean more business. Acquisition emails are the ones where you have to acquire new leads and customers by giving them exciting offers and new deals. These can also apply to your existing customers as well as new ones. This helps you organize an email list of active users. 

  • Email Newsletters

Email newsletters are a kind of periodic set of emails sent to customers to inform and educate them. These emails are based on facts, and how-to guides and contain instructional information for the user. The more engaging and informative they are the more likely you will acquire new customers, get new leads sustain them and strengthen your relationship with your customer on a long-term basis. 

  • Promotional Emails

Promotional emails are more like ads that are targeted at your customer base to inform them about a new service product or in some cases just general branding. These emails should be more engaging and personalized to get your customer's attention and persuade them to buy your product or services. 

  • Retention Emails

Keeping your hard-won customers by sending retention emails to your customers is another way you can improve profitability. Because it's easy to retain an existing customer instead of acquiring a new one. Keeping your communication lines open will help you get more conversions because your customers have the trust that you are still there with your services.

Email marketing strategy examples

  • Welcome email series: Send a series of automated emails to new subscribers welcoming them to your brand, providing information about your products or services, and offering incentives for their first purchase.
  • Re-engagement campaign: Target inactive subscribers with a special offer or exclusive content to encourage them to re-engage with your brand.
  • Abandoned cart email: Send a follow-up email to customers who have left items in their shopping cart, offering a discount or additional information to encourage them to complete their purchase.
  • Customer loyalty program: Create a loyalty program that rewards customers for their purchases and engagement with your brand, and use email to promote the program and communicate rewards and benefits to customers.
  • Win-back campaign: Reach out to past customers who haven't made a purchase in a while with a special offer or discount to encourage them to return to your brand.

rule in email marketing

  • Product launch: Use email to announce and promote new products or services, and offer early-bird discounts or special promotions to customers on your email list.
  • Content marketing: Use email to share valuable content such as blog posts, whitepapers, and e-books, and build a relationship with your subscribers by providing them with useful information and insights.
  • Limited-time offer: Send time-sensitive offers, such as flash sales or clearance events, to encourage customers to make a purchase quickly.
  • Cross-selling and upselling: Use email to promote complementary products or upgrade options to customers based on their previous purchases or behavior.

What is the 80/20 rule in email marketing?

Previously, the number of subscribers was hugely important for marketing, and an email marketer's number of subscribers was quite significant.

However, now it is more about the outcome than the number of subscribers. Those days are long gone now. Marketers now need conversions, clicks, and engagements from their emails. By doing so, he can calculate how many conversions he is getting and how well customers are engaging with him. 

The 80/20 rule states that 80% of your conversions come from 20% of your subscribers. Conversions could be in the form of clicks, engagement, or sales. 

Why this 80/20 rule matters: 

  • You are able to set priorities and understand what's important. 
  • Rather than always chasing new subscribers, you need to know which subscribers will take action most often. 
  • Your business relies on 20% of those subscribers. 
  • Your program will be more effective if you design it related and relevant to your customers.

5 Trends & Best Practices to Watch

Email Marketing: 5 Trends & Best Practices to Watch in 2023

Email marketing trends are crucial for businesses to stay ahead of the competition and provide a relevant and engaging experience to their customers. Staying informed about the latest trends in email marketing can lead to improved results and higher open and click-through rates.

  • Artificial Intelligence (AI) and Machine Learning (ML) integration: The use of AI and ML in email marketing will continue to grow, allowing for more personalized and effective campaigns. AI can automate tasks such as subject line optimization and recipient segmentation, while ML can analyze customer data and predict future behaviors.
  • Interactive content: Interactive content such as quizzes, surveys, and gamification will continue to gain popularity as a way to engage and delight customers.
  • Mobile optimization: With more and more emails being opened on mobile devices, mobile optimization will be a top priority for marketers in 2023. This includes using responsive design and short, concise content that is easy to read on small screens.
  • Privacy and security concerns: With data privacy and security becoming increasingly important, marketers will need to ensure that their email campaigns comply with regulations such as GDPR and CAN-SPAM.
  • Use of video: Video content is becoming more popular in email marketing, as it provides a more engaging and dynamic experience for customers. Marketers will look for ways to incorporate video into their campaigns, such as embedding short video clips or using animated GIFs.

Ready to Get Started? Take your email marketing to the next level

Email marketing is a powerful tool that can help businesses connect with their target audience, increase brand awareness, and drive conversions. With the right strategy and execution, email marketing can be an effective way to engage customers, build brand loyalty, and drive growth. But with so many companies competing for the attention of consumers, it can be challenging to stand out and get your message across. This is where Atlantis BPO can help.

At Atlantis BPO, we understand the importance of email marketing and the role it plays in driving business growth. That's why we offer a range of email marketing services that can help take your marketing efforts to the next level. Our team of highly skilled professionals will work with you to develop a tailored strategy that meets your unique needs and goals.

Whether you're just getting started with email marketing or looking to improve your existing efforts, Atlantis BPO can help. Our services include email list building, content creation, campaign management, and more. We'll work with you to understand your target audience, create engaging and relevant content, and develop a strategy that helps you reach your goals.