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Best Ways to Optimize Websites for Google Ranking in 2023?

Best Ways to Optimize Websites for Google Ranking in 2023?


January 24, 2023

In the years since Google first appeared on the scene in 1998, many things have changed in the world of SEO and website optimization. Every website owner is looking for ways to optimize websites for google ranking. 

There is a direct correlation between your organic traffic and search engine ranking positions. It is evident that every time Google updates its search algorithm, something new needs to be followed to optimize your website for google ranking. 

In order to reach targeted traffic on google ranking, it is imperative that keywords are used correctly so that you will get a torrent of traffic, or the website needs to be mobile-friendly in order to engage the user. Many other factors need to be kept in mind other than these.


How Long Does It Take to Improve Google Rankings?

When it comes to ranking a website, why does it take so long? It is the first thing that comes to everybody's mind when they start thinking about building a website.

The most common timeframe is between 10 and 20 weeks, but this may vary from case to case. In search results, there is a lag between listing updates and improvements in the listings for google ranking. 

As long as users quickly submit high-quality content and do so in a timely manner, search listings may improve within a few hours. It is not always possible to rank on Google search engines for all types of content. 

Low-quality SEO can have an effect, but in most cases, it will cause your site to drop rankings. You can enhance the ranking of your website on Google by following some of these steps.

Improve Google Rankings


Analyze all of your website data

Looking at user behavior reports and Google Search Console traffic data can help put everything into perspective.

When you collect lots of data, you start to notice patterns that might not be apparent when you look at one piece of data on its own. Is your website easily found by the people who are looking for it?

If a few people visit and browse your website without making any clicks, you may not have any problems. Despite these positive statistics, you might need to adjust your approach if a high percentage of your visitors do not spend much time on your website.

The User Behavior Report gives you a snapshot of your visitors' actions once they arrive at your site. GSC data provides a better understanding of their behavior, including how often they visit, their unique sessions, and their bounce rates.

Google search


Conduct thorough keyword research

It takes a great deal of research and brainstorming to conduct thorough keyword research. 

In order to write an effective page, you need to understand why someone might search for a particular keyword. Keywords like these are, actually, queries from users who are looking for information about a particular topic. 

It is now easier than ever to find keywords related to your business and niche through online tools. Discover long-tail keywords based on the intentions of your prospective customers. 

Consider a broad keyword as a starting point. Perhaps you are in the business of offering office furniture, so it is a good idea to start with a keyword like "office chairs." There used to be a time when you could pick any keyword, type 300 words in an article, and rank for that keyword the following morning. 

That era is now long gone. That's not how SEO works anymore.

Produce long and value-rich content!

You shouldn't put too much emphasis on length. 

Providing more information suggests to Google that you are providing more information, so it will allow you to rank higher. In order to determine the optimum length for your content, you need to consider a few things: 

Using Google, search for your primary keyword and see the top ten results on the first page of the results. Does the length of some of those pages exceed 1,600 words? It stands to reason that yours should be, as well.

Providing more content than your competitor is sometimes necessary. You're more likely to rank higher if you get a lot of people to spend a long time on your page - such as reading all the way through to the end.

Optimize for off-page SEO

SEO off-page refers to the methods you use to optimize your website externally. The SEO of your website may be improved by engaging in Guest Blogging, utilizing social media, working with influencers, and including brand mentions in your content.

Obtaining backlinks from high-quality sites is better than getting links from low-authority sites. Having low-quality links won't help (and can even hurt). To find high-quality backlinks, you should target reputable publications.

Optimize for on-page SEO

Among the factors that contribute to your website's on-page SEO are headlines, sub headlines, URL slugs, and meta tags. Make sure your title contains your primary keyword. A sub headline and a slug should also contain it. 

Do not go overboard with keywords in your body copy, sub headlines, and image alt text. Providing Google with sufficient context for each sentence, it will be able to understand what you're trying to say.


Optimize the website for mobile

Make sure you don't turn away those potential conversions. There is a need for more people to access websites via mobile devices as more and more people do so. The easiest way to solve this problem is through responsive design. 

A mobile-first index has been launched by Google, which means you may rank better if your site is mobile-friendly.

Speed up the pages!

In order to optimize a website and rank well on Google, page speed is crucial. In the event that your website does not load quickly, your visitors may click the "back" button and move on to another website.

The Google PageSpeed Insights tool helps you find what specific improvements you can make to your site.

How Atlantis Will Improve Your Website Conversions?

With all the information about website optimization for Google ranking, it's easy to get overwhelmed. 

But don't worry—we've got your back!

Atlantis BPO Solutions promises you that it will be there every step of the way to help you optimize your website for Google ranking. We'll also track how well our efforts are paying off so you can see the progress as it happens. Book a consultation with Atlantis BPO Solutions today to optimize your website for Google ranking.


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