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Discover How to Use Google Ads to Reach Your Goals

Discover How to Use Google Ads to Reach Your Goals


January 26, 2023

Google search is the best way for your target audience to find your brand and products. Google Ads is an effective tool that navigates relevant and quality traffic to your business website. That is why you need to know how to use Google Ads and learn how to make the most out of them. 

Every day there are 8.5 billion searches made on Google, and most search results contain Google Ads. 

This blog will brief you on what Google ads are and how they can help you reach your business goals.

Why are Google Ads important to achieve your business goals? 

Google Ads is an online paid advertising platform presented by Google. It is an effective tool that drives your website's relevant traffic or targeted audience. 

When users search for relevant keywords, your business ad appears on the search engine results page (SERP). 

Moreover, it enables you to boost your website traffic resulting in more in-store visits, which leads to sales. It also helps to measure the performance of your ad campaigns by using Google analytics. 

How Do Google Ads Work?

How Do Google Ads Work

Google Ads acts as a bridge between your potential customers and connects your audience to your products. It pays close attention to the keywords people allegedly use, and advertisers bid on those keywords. 

Consequently, Google Ads places the winners of that bid at the top of search results pages, YouTube videos, or relevant websites. This advertising model is called pay-per-click (PPC). 

How does Google determine which ad to show?

Auction-based pricing is the process through which Google Ads work and takes into account the following factors:

  • The quality of your ad is measured by click-through rate (CTR).
  • The relevance of your ad to its landing page, to the queries, to the keywords searched by users.
  • The amount you are willing to pay-per-click (PPC).
  • The higher your bid, the higher the chances of your ad appearing on top searches. 

In addition, you can also target your ads based on your customer's demographics, location, and interests of your customers. Google ads easily reach the right and ideal customers based on their online activities, specific needs, devices, search history, etc. 

Google Ads is also used to increase brand awareness in the market, which is pivotal for your business growth.  

Types– Which Ad Campaign is Right for You?

Google ads offer its platform to all kinds of businesses to reach new customers and achieve advertising goals, irrespective of their size. You can ensure the visibility of your ads to your prospects by targeting a wide range of keywords. 

Furthermore, Google Analytics allows you to gauge your ad performance to adjust the strategies in real time. Subsequently, Google Ads will benefit your business by increasing aided recalls, high conversion rates, and a larger ROI.

Which type of Google ad campaign is best for your business? Let’s find out!

Google Search Ads

Ads that appear on the Google SERP are known as Google search ads. Your ad appears alongside the organic search results when someone searches for a specific query or keyword. 

Google search ads are text-based, paid, and usually placed above the organic search results (non-paid). 

Google Display Ads

It is a form of online advertising to exhibit your products and services on relevant websites. Google display ads are visual (text, image, video, or rich media) and can be placed anywhere on the website. 

However, the factor of relevance plays a major role in display ads. You should advertise your products on a website that has relevant content.


video ads are posted on video partner sites like YouTube. Several video ad formats make it easy for you to deliver a more engaging experience to users. 

Videos are a lucrative type of Google ads and are suggested to companies having a separate budget for content creation. 

Shopping Ads

Shopping ads are shown on the top or right of the search engine result page (SERP). You can also see these ads on Search Network and images, and they can be targeted to particular users based on their buying behavior. 

However, you need a shopping cart on your website (e.g., Shopify) to run ads. 

Google App Promotions

If you want to promote your app, you can run your ad on Google Search and Display Networks like Google Play, YouTube, and Google Discover. App campaigns enable app installs, app engagement, and app pre-registrations. 

For example, the Apple Search Ads campaign helps you to promote your ad within the Apple app store. 

The best way to choose the right Google ad campaigns for your business is to know whether they align with your marketing goals. Furthermore, your company size, budget, and target audience will decide which Google ad platforms you should choose.

How to Use?

Let's take the following steps to this use to achieve your business objectives.

  • Open Your Google Account for Business

Sign up for a Google account and use a Google email which offers some advantages and integrations. 

  • Choose Your Ad Campaign Goals

On the official website, you need to choose your campaign goals. This feature will help Google to determine the results and budget for bidding. 

  • Select Right Keywords and Business Name

Instead of selecting a group of relevant keywords, choosing a few that surely bring results is better. And you also need to set your landing page's URL (website). 

  • Specify Your Target Audience

It is one of the crucial steps when you select your potential customers. Your ad will be visible only to specific users based on their demographics and location. 

  • Create and Curate Your Ads

It is the step where the art of copywriting and graphic designing comes. Your ad should be eye-catching and compelling that generate leads. 

  • Set Your Budget

You need to set your budget according to the bid money, PPC rate, and the type of ad campaign you select.

  • Choose The Platform

Prioritize which Google ad platform and format will best serve your business goals and result in large sales.

We at Atlantis BPO Solutions help you create a pay-per-click ads campaign using Google Ads in the best way. Our marketing professionals provide assistance to maximize your returns and ultimately achieve your business goals.