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Scroll-Stopping Strategies: How to Win at Instagram Advertising

Scroll-Stopping Strategies: How to Win at Instagram Advertising


February 22, 2023


Instagram advertising is a great way to reach your audience and grow your business, but it can also be tricky to get right. Considering the uncertainty involved. 

And let's face it: if you don't know what you're doing, you could spend a lot of time and money on a campaign that doesn't yield the results you want.

In this post, I'll take you step-by-step through how to use Instagram ads to reach your target audience and drive more sales in your store. 

Benefits of Instagram Advertising

Instagram is no longer just a platform for sharing photos and videos with friends and family. It has become a powerful marketing tool for businesses of all sizes

 Like Facebook advertising. With over 1 billion active monthly users, Instagram offers businesses the opportunity to reach a vast and engaged audience. 

By utilizing Instagram advertising, businesses can take advantage of its unique features to increase brand awareness, target specific demographics, and boost engagement. 

Let's explore these benefits in more detail.

  • Greater awareness of your brand!

In today's fast-paced digital world, it's not enough to just have a great product or service. You also need to get it in front of the right people. This is where Instagram advertising comes in. With its advanced targeting advertising options, you can reach the exact audience you want. By using eye-catching visuals and compelling copy, Instagram ads can help increase your brand's visibility and recognition.

Instagram advertising , instagram ads

For example, H&M, a clothing-retail company, used Instagram advertising to promote their new collection. Their ads featured models wearing the latest designs with vibrant backgrounds that matched their clothing. As a result, H&M saw a 10% increase in their ad recall and an 8% increase in brand awareness among the targeted audience.

instagram ads

  • Targeted Advertising

One of the most significant advantages of Instagram advertising is the ability to target specific demographics. Custom settings allow you to target your users based on their age and location. Also by using various criteria such as interests, behaviors, and more, you can tailor your ad to reach the people most likely to be interested in your products or services. This precision targeting can lead to a higher ROI on your advertising investment.

targeting advertising,instagram

For example, The Clorox Company, which produces household cleaning products, used Instagram advertising to promote its Clorox Scentiva line. They targeted women ages 25-44, who were interested in cleaning and home decor. The ads featured lifestyle images of women cleaning their homes, accompanied by Clorox Scentiva products. This targeted approach resulted in a 12-point lift in ad recall and a 7-point lift in brand awareness.

  • Increased Engagement

Instagram is a highly visual platform that encourages engagement through likes, comments, and shares. Instagram ads can take advantage of this by incorporating interactive features such as polls, quizzes, and other call-to-action buttons. By doing so, businesses can boost engagement, drive traffic to their website, and encourage conversions.

Instagram advertising

For example, Mercedes-Benz used Instagram ads to promote the launch of its new A-Class model. They created a series of ads that featured sleek and stylish photos of the car and a "Learn More" button that linked to a landing page with more information. As a result, they saw a 54% increase in website visits and a 580% increase in form submissions. 

How do Instagram ads attract customers?

Instagram is one of the most popular social media platforms with over 1 billion active users worldwide. With such a massive audience, businesses have found Instagram ads for digital marketing purposes to be a highly effective way to attract potential customers. 

  • Specific Ad Campaigns 

By using this data, businesses can create highly specific paid Instagram ads campaign that is tailored to their target audience. For example, if a business is selling running shoes, it can target people who are interested in running or fitness, ensuring that their ads are being shown to the most relevant audience.

  • Visually appealing format

Instagram is a platform that is centered around visual content, with users scrolling through an endless stream of photos and videos. Businesses can use this to their advantage by creating visually stunning ads that capture the attention of users as they scroll through their feeds. For example, a food company can showcase its new product with high-quality photos or videos of the product in action, enticing users to try it out.

Instagram advertising

  • Showcase products and services in action

Instagram allows businesses to create video ads that demonstrate their products or services in use, giving potential customers a better understanding of what they are offering. For example, a fashion company can create a video ad showcasing their new line of clothing in a fashion show, allowing users to see how the clothes look and move in real time.

  • Engagement with their audience directly

Through the use of interactive elements like polls, quizzes, and sliders, businesses can encourage users to interact with their ads, increasing engagement and building brand awareness. For example, a travel company can create a story ad that asks users to vote on their favorite travel destination, encouraging users to interact with their brand and share their preferences.

Which Instagram ad is most effective?

Photo ads are one of the most popular types of Instagram ads, and for good reason: they're highly effective at driving user engagement. They're also relatively easy to create and optimize.

In a photo ad, you'll use a combination of photos, videos, text overlays, carousel slideshows, or other multimedia content to tell your brand's story. You can include links to your website or product pages within the ad itself or in the caption for each photo.

The best way to optimize your photo ads is by using eye-catching images that are relevant to your niche—photos of people using your product will help drive engagement because users want to see themselves in those situations! You should also consider including an incentive as well as a call-to-action (CTA) button that directs users to your website after they've interacted with your ad.

Instagram Advertising: FAQs

What time is best to promote on Instagram?

It depends on what you're promoting. If you're selling a product, then the best time to promote is when you think most of your customers will be online. To figure out what time that is, use Instagram's analytics to see when your posts get the most engagement.
If you're promoting a brand, it's still important to know when your audience is most likely to be online, but it's also important to consider the time zones of where your audience lives. For example, if you're trying to reach an audience in Asia who works during normal business hours there, but they live in North America, they'll probably have more free time in the evening than during their workday.

Do Instagram ads boost sales?

It's all about the right targeting and good copywriting. You have to make sure your ad is reaching the right audience, and then you have to craft an ad that will speak to them in a way that makes them want to buy. If you nail those two things, you'll see increased sales from your Instagram ads.

Do Instagram ads work for small businesses?

Instagram ads are great for small businesses because they're affordable and easy to use. As long as you have a good idea of what you want to accomplish with your ad, it can be a great way to reach new customers and grow your business considering the low Instagram advertising costs.


In conclusion, Instagram advertising offers businesses an effective way to reach a highly engaged audience and increase brand awareness, target specific demographics, and boost engagement. By using compelling visuals, targeted messaging, and interactive features, businesses can see significant results from their advertising efforts.