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What type of Real Estate Marketing Agency Shall you Onboard in 2023

What type of Real Estate Marketing Agency Shall you Onboard in 2023

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February 10, 2023

"The best investment on Earth is Earth." - Luis Glickman.

Almost all of you know how beneficial real estate investment is but what about your prospects?  Most of them are old rich uncles that had parked their money in a bank or maybe investing heavily in stocks.  

Since Covid, the real estate market, has seen a significant rise like other markets this doesn’t mean that real estate isn’t a great market or has lost its potential, no one can beat Gold & Real Estate.

Do you know? The market size of the Real Estate Market is  $222.3 Billion in the U.S., this shows that grabbing only a fraction of it is enough but it’s impossible to achieve today without marketing. Having a consultation with a real estate marketing company is a plus point here.

Why is 2023 so Important for a Real Estate Marketing Agency?

Have a look at these stats that will show you the importance of Real Estate in 2023.

real estate market size

  • According to IBIS World, the real estate & brokerage industry is expected to decline  -by 6.4% in 2023. 
  • In 2008, the housing market fell around 30%, and after rebounding it came back with rising over 50%.
  • An era when buying real estate could have changed your life 
  • Although 10 Million lost their homes, which is disturbing, large conglomerates took advantage of it.

It is to be noted that the era is almost similar and large investors are waiting to avail this opportunity of investing more in real estate.  

And you wouldn’t get a better opportunity than this,  just need effective marketing.

But Why is Digital Marketing so Important?

Real estate marketing agency is so Important

 

According to different surveys,  around  90% of buyers prefer purchasing real estate online. 

In 2021 alone, about $59 Billion worth of real estate property was purchased by International buyers. This portrays the importance of Digital marketing in real estate. 

To simplify the aspects of digitalization we have cut them down into parts and are going to explain them one by one.

Is it Easy to Start Digital Marketing?

6 effective marketing steps

YES,  just get the ball rolling and think outside the box along with consistency, this is pretty much what you need. But it is of utmost importance for you to understand each point properly.

In this case, we have divided the Strategies into two parts. First, we will let you know the Starter strategies, and then advanced strategies will be introduced.

Online Presence on all Platforms:

Every social media platform has its own audience.

Although some experts believe that first, you need to analyze your target audience and their preferred platform, then accordingly start your marketing.

But in our opinion at the start, you need to focus on grabbing more and more eyes. Observe their performance, list the best-performing platforms, and then accordingly give them importance.

Turn on your Beast Mode:

There are tons of competitors in the market that are sitting here for 2, 3, or maybe 5 years, the question is how to outrank them?  As one of my favorite strategist Alex Hormozi has said: 

“At the start, you need both Quality + Quantity”

Turning your beast mode simply means posting more and more, it may look weird but upon looking deeper you will notice the importance. The first thing is to get noticed and then only you will be able to make an impact.

So after creating an online presence, your first step should be to start posting at least 2 times a day, due to this platform algorithms will give you a push.

Let's Focus More on Quality:

Now that you have built an online presence on all platforms and are posting with consistency, this would probably increase your traffic, and now is the best time to build loyalty by increasing your quality.

Start working on engaging posts and research thoroughly your audience's pain points along with their interest. You can reduce the number of posts to 1 post per day.

Pro-Tip: Use different formats like Carousels, Videos, or even Memes. 

Now You Can Filter Out: (Optional)

As said earlier some experts prefer filtering out the platform at the start and suggest we fully focus on them but in our opinion, there is no more powerful technique than testing yourself.

But it's completely optional as it depends upon your interest. Some may prefer working on all social media platforms and some of you can filter out platforms if the results are too bad on certain platforms.

Important Note:  Examine the results for at least 3 months before performing filtration.

These 4 steps are crucial when you are starting, now you have successfully gone through all phases. Now is the perfect time for advanced strategies.

What are these Advance Strategies?

Do you know? It is expected that this year around $300 Billion will be spent on Ads in 2023 which is  13% more than the previous year.

Can you imagine the competition that is increasing each year, this shows your competitor's capacity and in order to stay in the race you also need heavy resources.

Burn the Midnight Oil and ramp up your strategies, you can think outside the box & take small risks but should be calculated.

Here are a few of the Advance Digital marketing strategies for your real estate services.

  1. Seo
  2. Influencer marketing
  3. Content Marketing
  4. Social Media Marketing
  5. Email Marketing

  • Search Engine Optimization (SEO):

There are two types of marketing one is Paid Marketing & the other one is Organic Marketing.   

Search Engine Optimization comes under Organic Marketing in which you find keywords that are easy to rank and obviously ranking gives you visibility, the more your keywords are ranked the more visibility you will get.

There are 3 types of SEO 

 1. On-page SEO  

2. Off-page SEO  

3. Technical SEO 

On-Page SEO: On-page SEO revolves around your content, and how to optimize your content in a way that improves the user experience by attaining readability and using keywords that have Low keyword difficulty & High search volume.

Off-Page SEO:  Off-page SEO simply means getting recommendations from your niche-based websites. It involves  Guest Posting or Social bookmarking.  For example:  

If Forbes is giving a do-follow link (recommendation) alone this can boost your traffic as Google will take it as a strong recommendation.

Technical SEO:  Technical SEO as the name suggests will revolve around your Website, optimizing your website in such a way that makes it more user-friendly and faster.

Important Note: SEO is a long-term game that takes time as ranking keywords takes time.

  • Influencer Marketing:

Influencer Marketing

“People can break through the noise… People trust People. Influence is about relationships” - Ty Heath

Influencer marketing in the past 5 years has gained a massive trend due to the fact that people idealize everything that their ideals are doing.

Mostly done through platforms like Instagram or Snapchat, just need to find an influencer who has mostly your niche-based audience.

  • Content Marketing:

Content Marketing is one of our favorite marketing techniques because of the fact that many agencies tend to ignore it hence creating a golden gap. Content can be of any type it can be blogs, video scripts, ad copies, etc.

Creating valuable content is not enough in this competitive world, you need to understand and learn the art of marketing your content through various channels.

 You need to just make strategies for the long haul.

  • Social Media Marketing:

  • Around 93% of marketers are using social media marketing
  • Around 4.8 Billion people are social media users.
  • Women aged 16-25 are using social media the most

The above stats indicate that social media marketing is booming and is showing no signs of coming slow. Although the competition is too high with the right strategies no doubt you can raise the bar.

  • Email Marketing:

email marketing

Email Marketing gives you the best result when done during retargeting and since covid email marketing has miraculously increased by folds.

Similar to social media, around 4 Billion people are using email and many of you have noticed that upon awakening the first thing you may do is check your email inbox.

 This is why around 69% of marketers all around the world believe that email marketing is one of the most effective marketing techniques.

These are one of the effective marketing strategies you should opt for for your real estate business but is it that easy? Of Course, No, if you are working on a single strategy or single platform it's simple.

But when it comes to marketing your channel on all platforms with the best use of strategies then you need to look for a marketing agency that has a bunch of experts and professionals. 

If confused then let us help by explaining how Atlantis is creating an impact in the marketing industry.

How is Atlantis Helping Real Estate Companies?

Are you tired of creating ineffective strategies? Or Do you need growth in your business? If these questions are striking you then you definitely need an expert guide. 

Many of you would be thinking of high payments that a Real estate marketing agency would ask but have you wondered how much time and money are you wasting by not growing your business.

Atlantis knows this very well and this is why we are providing Effective & Cost-efficient real estate marketing services that will increase your business pace.

Here are some of the services that Atlantis is providing:

  • Media Buying 
  • Preparing Marketing Decks/ Profiles
  • Designing Campaigns 
  • Managing Campaigns 
  • Phone Answering services 
  • Web Chat and Social Media 
  • Graphic and Other Media Support 
  • RE websites
  • Call center support

Our Expert team will first examine your stage of business and accordingly, we will create a strategy this will not only focus on a single source.

We will make sure to work on proven principles of testing different strategies and refine the best one for you. Whether it is Content Marketing, Social Media Marketing, Email Marketing, etc. 

We will not only create your accounts but also manage them and construct a proven strategy for you.

Frequently Asked Questions (FAQs):

What are the 4 P's of marketing in real estate?

These 4 Ps have a significant impact on real estate marketing and focusing on them can easily increase your business growth. These 4 Ps are Price, Promotion, Product & People.

How can I stand out in real estate marketing?

First, you need to start small, go for small niches like focusing on Rural properties more, and then start building your online presence. You can also think outside the box and start promoting in a unique way.

What is a short sale in real estate?

In simple terms, a short sale happens when a mortgage lender allows the owner to pay less in order to relieve his financial stress.

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