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A Social Media Marketing Plan to Create a Buzz

A Social Media Marketing Plan to Create a Buzz


February 17, 2023

“90% trust peers on social networks (even strangers); only 15–18% trust brands.” - Danny Brown

If you are planning to start your own business but are confused on creating a  marketing strategy then social media marketing plan is for you.

Currently more than 4.75 Billion people are using social media and grabbing a fraction of it would be enough for your business but how to do this? Is creating an effective strategy easy? Do we need a marketing agency for this?

Most probably these questions are popping in your mind now but don’t worry we have your back. In this guide we will walk you through all the important aspects of social media marketing strategies.

So fasten your seat belt and yes at the end of this blog we have added a surprise section that will help all the serious business owners who want their business to have more eyes resulting in more sales. Do check that out!

Table of Content 

How Media Marketing Works?

First thing first, What is social media marketing?  In simple terms any marketing done using social media platforms is called social media marketing for instance Linkedin, Facebook, Instagram, Pinterest etc.

It can be done to achieve various objectives which includes Brand awareness, Selling your product or service, Building your own community. 

In social media marketing you start by creating your own optimized profile, then comes the compelling content in the form of video, content post etc and at last people who love your post will engage with you & now a community is formed.

But spending time on social media marketing is worth it?

How Social Media Marketing is Still Beneficial?

advantage of social media marketing

According to a recent study more than 90% of marketers do use social media for marketing.

But how? Why do marketers prefer social media marketing first? 

DO YOU KNOW?  The number of users as mentioned above are more than 4.75 Billion and they are your prospects. If you are selling any service or product what’s better than social media that has more than 60% of the world in it.  

Still couldn’t get answer here are several more factors

  • First is the need for traffic. Many bloggers are now understanding the power of social media and are actively involved in social media marketing. Through engaging posts they are driving a large amount of traffic on their websites.

  • Second is brand awareness, these large brands that are mostly dependent on physical store sales, know how to use social media to its full potential and here comes brand awareness strategy. This is where they regularly show their audience about their offers, quality and new openings.

  • Third is forming a community, NGOs or any specific admirers that could be nature freaks or tech savvy can use social media to post something valuable for their audience where same minded people start following you and this is how community is built.

  • Fourth is Generating leads, as mentioned above grabbing a fraction of this would be enough for your business and it all depends upon your strategies how you create a plan for your marketing, it takes time but it is worth doing.

But how to create an effective social media strategy.

What is an Effective Social Media Plan?

Social media marketing

With thousands of brands on social media there is a rapid rise in competition and if you are looking for a long run then you need some strong planning. 

In this section we are going to walk you through a detailed guide explaining how to create an effective plan.


  •  Create Your Goal:

Know first what is your main objective from this marketing whether you are looking to increase brand awareness, generate more leads, need more traffic or want to build a community.  

The most popular method of setting goal is using SMART method which means:

S - Specific

M - Measurable

A - Attainable

R - Relevant

T - Time-bound

It’s better to use this formula when creating your goals. Along with this you should plan long term  for instance you could plan for 6 months, 1 year or 2 years. Update them when needed this will help you to prepare for a marathon.

  • Research Your Target Audience:

Knowing your customers' pain points and their demand can put you a step ahead of your competitors. So study them thoroughly what Age, Demographics, Gender etc would prefer your product.

How to engage them and what improvements are they looking for? There are tons of similar questions that you can ask yourself which will help you in researching deeply about the audience.

You can even track your Analytics section to know which platform is performing best in your case here is an example of  social media marketing plan.

 Let's have a look at Warner Bros. Studios who at the time of their PAN movie release decided to use analytics to gather information about their audiences.

They understood their audience's pattern and focused on that specific feature which helped to gain more than 26% ROI that year just by updating their strategies.

Above all you can also track and learn what platform your potential audience is using more and start with that platform first. Here is interesting information regarding platforms that may help you.

  • About 84% of users on social media are aged between 18-29.
  • According to 2019 research there are more than 500 Million People actively using Instagram stories.
  • As of  Jan 2023,  Facebook has the most users followed by YouTube and then WhatsApp ( Facebook is constantly decreasing but still as of now they are holding the first spot).
  • Pinterest platform traffic comprises of more 60% women
  • Linkedin platform has the most educated audience.
  • YouTube ad conversion is constantly improving due to demand for short form video content.

  • Competitor Analysis:

social media engagement

To reduce failures and issues it's better to track your competitor and know how they are managing their platform. Here are some of the questions whose answers can help you alot.

  • How are they engaging with the audience (whether through blog posts, video content etc.)
  • What USP are they providing currently?
  • What are their loopholes?
  • Which platform are they actively using?
  • What is their posting frequency?

These are just some of the questions that can help you alot in creating an effective strategy. Create a competitor analysis section in your spreadsheet and track your competitor for at least 3 months.

And then accordingly create your social media calendar.

  • Now is the Time for Social Media Calendar:

Congratulations, it took a lot of work to reach here.

Of Course tapping the biggest gem of the marketing world is not that simple but trust us if you stay consistent and smart it would take no longer than 6 months for you to succeed.

Now that you have your clear goals with better strategy in mind then now is the perfect time for Content Strategy.


In the virtual world all you need is content to influence people and achieve your targets, so now that you have checked what’s in trend.

First check what type of videos you need to make for instance are your audience more interested in educational videos, entertaining videos or direct promotions etc.

You might be confused at the start, but the best method is to follow the 80/20 rule  that states that 80% of your content should be education and 20% should be direct promotions.

Pro-Tip:  It may sound weird but all social media platforms need engagement so when starting from scratch, post at least daily to engage your audience which will make the platforms boost your page more often.

Now that you have worked out the content strategy, let's also create a social media calendar to keep your content organized and to plan your strategies one step ahead.

Pro-Tip: It's better to make a 3 month calendar in order to avoid delays, write your content ideas and try to use tools that allow scheduling to book the content in advance.

  • Make Sure Your Content is Engaging:

“Great content is the best sales tool in the world.” ~Marcus Sheridan

The only way of communication in the social media world is your content, the more engaging and valuable it is the best communicator you become. If you want to unlock the power of content marketing then learn the art through our content marketing blog.

types of content for social media

Some basic things to keep in mind is what form of content your audience is looking for? And then by using the AB Testing rule you can examine which content is working best for you.

Content in any form should be in conversational form and must not drag to the point content is what all experts prefer.

Now What?......

  • Track Your Performance:

Finally!! You have implemented all the strategies and now it's time to track your performance. Check whether you are achieving your desired results or not.

Every social media platform has their own Analytics Tool installed that will let you know your overall performance. Keep track of it and check where changes are required.

In our Opinion tracking performance is the most important element for any type of marketing.

Wait….. But what if you are looking to launch a brand that needs a solid strategy to survive or maybe you are frustrated due to low business leads.

Then the best thing is to hire a marketing agency that can solve all your issues. So here is a bonus section that we had mentioned earlier to include.


How Atlantis is Helping Businesses to Grow:

In case you haven’t  heard of Atlantis BPO solutions. Here is a quick summary of it.

Atlantis offers various marketing services through their experts that know what will work best for you and fortunately we are also offering Social Media Marketing Services.


This includes all the 9 proven steps that are essential for your business to succeed in social media marketing and the list goes something like this.

  1. Select goals that are congruent with corporate objectives.
  2. Find out everything you can about your target audience.
  3. Learn about your competitors.
  4. Conduct a social media assessment.
  5. Create accounts and enhance profiles
  6. Find motivation
  7. Make a content calendar for social media.
  8. Produce intriguing content.
  9. Monitor performance and make necessary modifications.

Our team will guide you thoroughly through each point and then only we will proceed further. 

Our Last Remark:

Digital Marketing is an ever evolving niche and this is why you need to constantly keep track of your competitors. Follow quality channels or websites that are constantly keeping you updated.

By the way….. You can also consider following our website that is  continuously publishing quality blogs for you.  

Learn with Passion

Post with consistency

Monitor with Care

I am sorry for the above weirdo poem but the point was to let you know the important aspects of social media marketing.. Anyways let's wind it up and if you want us to know something regarding this then do let us know in the comment section down below.

Frequently Asked Questions (FAQs):

What is the advantage of social media marketing?

Social Media marketing after covid has reached new heights that any other form of marketing would only imagine. About 60% of the world are currently using social media and an adult spends about 2.5 Hours on average this makes social media a gold mine for marketers.

What are the 4 C's of social marketing?

Understanding these 4 Cs is crucial for anyone who wants to learn the depths of social media marketing and this includes Communities, Conversations, Channels, Campaigns.  These are the factors that revolve around marketing.

What are the top 3 best practices for social marketing?

The best 3 practices for social marketing is  

1. Knowing your Objectives 

2. Researching about your target audience 

3. Keep track of your performance.

These are the most important elements in social media marketing but all other elements should not be neglected too.

What are the 4 types of marketing plans?

Due to the continuous evolving technology, more & more formats of marketing are being introduced to dominate the market and currently there are 4 types of marketing plans.

  1. Market Development Strategy
  2. Market Penetration Strategy
  3. Diversification Strategy
  4. Product Development Strategy

How to attract new customers?

There are many ways to attract new customers but here we will mention only a few popular techniques. Offer discounts, go for re targeting, go for strategic partnership etc.