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10 Best Tools For Lead Generation To Get More Sales

10 Best Tools For Lead Generation To Get More Sales


February 13, 2023

We all know that lead generation is an essential part of any successful sales funnel. But if you're trying to figure out how to get leads, you might feel like all you're doing is spinning your wheels. Don't worry, you're not alone.

Lead generation can be a tricky process, especially when you're just starting out. If you don't have the right tools in place or aren't using them properly, it can feel like your efforts are going nowhere fast.

Luckily, there are plenty of strategies and tactics that can help you generate leads more effectively and efficiently. In this post, we'll cover some of the most popular tools for lead generation and how they work so that you can get started on building your own lead generation machine. 

But first, let's go back to the basics…

What is Lead Generation and How Does It Work?

Lead generation is the process of finding and converting prospects into sales opportunities. It can be done through outbound marketing, inbound marketing, or a combination of both.


If you are already in the marketing business or someone who does not even know the basics this is the simplest definition of lead generation you could ever find about lead generation.

A lead is basically a potential customer or business who is interacting with you or going to interact with you to purchase a product or service in the course of your marketing efforts and coming on your marketing channels or website 

These channels include website, lead generation on social media or marketing lead generation, lead generation SEO, blog post, word of mouth, or any other form of channels as well. 

How do lead generation and inbound marketing work together?

“Instead of reaching out to potential leads, let them come to you”

Using this phrase, you can sum up lead generation marketing and its connection to inbound marketing. An inbound marketing strategy involves the type of lead we're talking about. 

Potential leads start the process by expressing interest 

  • Using your website to fill out a form. 
  • One of the landing pages contains a call to action button. 
  • Directly calling the number provided on your website from a cell phone. 
  • Leaving a comment on your Facebook post. 
  • A live chat conversation with your team.

But is there any way you can get the benefit from lead generation and automate the process of getting leads? Long-term business success depends on qualified leads.

Due to the new trend of automation these days, lead generation marketing has become an important tool for generating leads.

Best Tools For Lead generation to Fill Your Sales Funnel with Potential Leads:

If you're like most businesses, you've got a lot of leads that have dropped through the cracks, people who have visited your website but haven't filled out a form or contacted you. The problem is that it's difficult to track these leads down and contact them in a way that will get them interested in what you have to offer. That's where lead generation tools come in.

1. Overloop – Start more conversations and close more leads

Tools For Lead Generation

Overloop is focused on solving one problem: how to reach out to prospects with the most relevant information at the right time so that you can close more deals.

By aggregating all of your company's data about each prospect, where they live, what products they like, and what kinds of things they post online, and then using machine learning to analyze that data to find patterns that indicate when someone might be ready for an in-person conversation. 

2. ring.io – Take Your Sales & Prospecting To The Next Level

ring.io Tools For Lead Generation

Ring.io provides its users with an easy-to-use interface that makes it possible for anyone with basic computer skills to set up their account quickly and easily. The platform offers a number of different packages depending on what type of business you operate and the needs of your customers, which means that you'll be able to find one that suits your needs perfectly without having to spend too much money on additional services or equipment (such as dedicated telephone lines).

3. Hubspot CRM – Automatically upload conversions to your CRM while sending emails

Hubspot CRM

Hubspot CRM is a simple and easy-to-use tool that allows you to send e-mails while simultaneously uploading the conversions directly to your CRM. The ability to upload customer data directly into your CRM means you can collect new customer information, as well as track their activity on your website.

You can set up email sequences based on specific actions taken by a visitor (such as clicking on an individual listing). The result is a more efficient lead generation and a better understanding of customer behavior.

4. Convert Kit – Creates Targeted Segments & Offers Relevant Products or Content

Convert Kit

ConvertKit allows you to create hyper-targeted segments and offer relevant products or content to the right people.

With ConvertKit, you can create a list of your most loyal customers and send them special offers, discounts, and deals that are tailored to their interests. You can also use ConvertKit's powerful segmenting tools to find new leads and reach out with relevant content at just the right time in their purchasing cycle.

5. Active Campaign – Launch, Grow, and Manage Successful Mailing Lists

Sendinblue Active Campaign's Tools for lead generation

Active Campaign is a powerful all-in-one solution for launching, growing, and managing a successful mailing list.

The platform provides all the tools you need to run successful email marketing campaigns and reach your target audience.

With Active Campaign's robust functionality and intuitive user interface, you can leverage email marketing to turn your leads into paying customers.

6. MailChimp – The Best E-Commerce Email Marketing Platform

MailChimp – The Best E-Commerce Email Marketing Platform

MailChimp is the champion of e-commerce email marketing. E-commerce businesses that use MailChimp have a higher average order value, more repeat customers, and increased conversion rates.

MailChimp's user-friendly interface makes it easy to create beautiful and effective emails that will drive sales. The platform also offers a variety of features that make it easy for you to create customized landing pages, use A/B testing, send transactional emails, and track your results.


7. Lead Pages – Build Landing Pages Easily With a Drag-and-Drop/Click-and-Edit Interface

Lead Pages for customers

LeadPages is a drag-and-drop landing page builder that makes it easy and affordable to create beautiful landing pages.

If you're looking for an easy, affordable way to create landing pages, LeadPages is the right tool for you. With LeadPages, you can easily create an eye-catching landing page for your website in minutes, without having to write a single line of code. You can also edit the page later on if your needs change or if you want to make changes to the design.

8. Lead Formly – A Fast, Easy, Pain-Free Way to Create Fully Optimized Lead Generation Forms

Optimized Lead Generation Forms

Lead Formly is a tool designed to help you create fully optimized lead generation forms quicker, easier, and more pain-free than ever before. It's easy to use, and it helps you create custom forms that will optimize your lead-generation efforts. You can build forms that are specific to your business and the needs of your customers. It's also easy to customize the look of your form using the built-in design tools.

9. LinkedIn Sales Navigator – Grow Your Business By Capturing Leads Fast

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful lead-generation tool that facilitates the rapid capture of leads and the growth of your company.

It allows you to set up and track your sales pipeline in a simple, easy-to-use interface. This allows you to keep track of all of your leads and ensure that they are being followed up on in an efficient manner. The tool also has built-in features that allow you to send customized emails directly from your profile and add additional information about yourself or your company as necessary.

10. Lead Forensics – Track down and contact lost leads who visited your website without filling out a form or providing contact info.

Lead Forensics identify your b2b website visitors

Lead Forensics is a tool that allows you to track down and contact otherwise lost leads who have visited your website but didn't fill out a form or contact information. It's easy to use, too, just enter the URL of the page where your potential customer was last seen, and Lead Forensics will start looking for them on every page they visit across the web.

Automate, Engage & Score Leads With Atlantis BPO Solutions!

We at Atlantis BPO Solutions evaluate, analyze, and establish a lead generation strategy that will result in success for your business. Our lead generation services help companies of all sizes get warm, qualified leads. 


What is lead generation in CRM?

Lead generation is the process of creating leads, or prospective customers who are interested in your product. Lead generation can be done through email marketing or other digital channels, such as websites and social media.

Lead generation is a step toward sales, which is the goal of CRM (customer relationship management). The more you know about your leads and their needs, the more likely you'll be able to provide them with the right products or services at the right time, improving your chances of making a sale.

What are the types of lead generation?

There are two kinds of lead generation: inbound and outbound. Inbound lead generation is when someone finds a business on the internet, usually through search engines like Google or Bing. Outbound lead generation is when a business reaches out to potential customers in order to generate leads.

What are the 5 types of leads?

The five types of leads are:

  1. Sales leads are people who have shown interest in your product or service
  2. Marketing leads are people who have expressed an interest in your company through things like social media or email
  3. Networking leads, are people you know through connections with other businesses and organizations
  4. Direct response leads (also known as direct mail or cold calling), are people who have responded to a specific advertisement
  5. Internet leads (also known as web traffic), are people who have been referred to your website by other websites

Is lead generation B2B or B2C?

Lead generation is both B2B and B2C. In the case of B2B, lead generation is the process by which a business acquires potential customers who are likely to buy its products or services. Lead generation is often done through marketing campaigns designed to attract leads, who are then nurtured into customers by sales teams.

In the case of B2C, lead generation is the process by which a company acquires potential customers who are likely to buy its products or services. This can be done through advertising campaigns, social media marketing, or other forms of digital outreach.