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What is Conversion Rate Optimization (CRO)? Different Ways to Test CRO in 2023

What is Conversion Rate Optimization (CRO)? Different Ways to Test CRO in 2023

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January 23, 2023

Conversion Rate Optimization (CRO) is a process that helps you improve your website's ability to convert visitors into customers.

It's not a simple matter of tweaking the landing page, though—CRO is about understanding your business and your customers, then creating a strategy that will help you reach them in the most effective way possible.

This article will discuss conversion rate optimization and different ways to test CRO. 

What is Conversion Rate Optimization?

Conversion rate Optimization is improving the percentage of visitors who take a specific action on a website.

It's about increasing the number of people who take any desired action, whether buying a product or signing up for your newsletter.

The basic idea behind conversion rate optimization is that you find out what visitors are doing. 

Specifically, when they arrive at your site and then make changes to increase the chances that they'll take that action.

CRO testing

What is CRO testing?

CRO testing is a type of conversion optimization that focuses on improving the customer experience on a website. 

Also known as A/B testing and multivariate testing.

Let us give you a brief introduction about CRO testing: 

  • CRO tests can be implemented on any page or element of a website. 

  • CRO tests are typically small changes to the design or content that are tested against control to determine whether the change results in increased conversions for your business.

What can I do with the CRO test?

A common misconception about CRO testing is that it only applies to landing pages.

Which is not true, it can be applied across all website pages — from home and blog posts to product pages and even contact forms.

What is the purpose of CRO testing? 

The goal of CRO is to improve your conversion rate by increasing the number of people who take action on your site (i.e., sign up for an email list and download a whitepaper).

What is the most used testing method for improving conversions?

There are other methods too but the most common method is A/B testing. 

It's a simple way to test two or more versions of your landing page against each other and see which one performs better.

You can use A/B testing to improve your conversion rate by seeing what works and doesn't. You can also find out which call-to-action (CTA) entices more people to take action at the end of the funnel.

You can also know the importance of B2B customer experience

How To Use A/B testing to improve conversions: 

Here's how you can start using A/B testing:

  1. Choose a page that you want to improve on and create two variations of it; one with a new design, message, or CTA, and another with the original version (control).

  2. Send traffic equally to both variations (you'll need more than 100 visitors per day).

  3. Record visitor data such as clicks and conversions over time (you should have enough traffic to reach statistical significance within 30 days).

What are conversion optimization tools?

Conversion optimization tools are used to get the most out of your website. They help you track what's working and what's not, so you can make changes that improve your website's effectiveness.

Here are some of the most popular conversion optimization tools:

Evaluation

  • A/B testing: 

This is a process of testing two versions of a webpage against each other to find out which one works better. The best way to do this is by creating two different pages and showing each one to 50% of visitors. You can then compare results to see which version performs better.

  • Analytics: 

Analytics software monitors traffic to a website and provides in-depth information on how visitors are interacting with each page individually. 

This includes:

  • Where they came from whether its social media or search engines

  • What they did when they visited, what pages they viewed, and how long they stayed on the site. 

  • Conversion rates for each page, so you can prioritize what needs improving first.

Heatmaps: 

Heatmaps show you where people click or hover over on your website in real time as they browse through it. 

This allows you to pinpoint areas that need improvement or highlight sections that work well so you know where you should focus your efforts next time around.

Why is a conversion rate important?

Conversion rate is the percentage of visitors who take a desired action on your website. This can be either a purchase or any other action that you want your visitors to perform.

For example, if you have a website that sells eCommerce products, then the conversion rate is the percentage of visitors who purchased on your site. If you have a blog, the conversion rate is the percentage of visitors who subscribe to your newsletter.

A high conversion rate means that most people who visit your site are taking action by doing what you want them to do.

A low conversion rate means that most people are not doing what you want them to do

What do Atlantis BPO Solutions do to improve your CRO?

Atlantis BPO Solutions help you increase your CRO in following ways: 

  1. We increase your conversion rate by providing you with expert advice on the best practices for your website and the industry that you are in.

  2. We help you improve the user experience of your site by implementing best practices for web design, UX design and development.

  3. We help you increase sales by improving the conversion funnel through funnel testing, A/B testing and personalization of content based on user behavior.

  4. We help you improve your brand image by optimizing social media profiles and monitoring brand reputation across multiple channels.

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