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What is PPC Management

What is PPC Management


January 23, 2023

If you're a business owner, you know What is PPC Management and that the hardest part of running a company is getting your name out there.

It's not enough to have an amazing product or service—you need people to know about it. And while there are tons of ways to do this, none of them are as powerful as paid advertising.

PPC management is the process of using online ads to drive traffic to your website and increase sales. Business owners can target potential customers through it without having to spend a fortune on advertising agencies.

What is PPC, and How does it Work?

PPC (or Pay-Per-Click) advertising is the most widespread form of online advertising. It means that you pay for each click on your ad, whether it is a link to a sales page or a website.

How does PPC work?

The PPC campaign is based on keywords. The advertiser selects keywords relevant to their product or service and sets the budget for the campaign.

Then Google automatically generates text ads using these keywords, which are placed on top of search results pages (the ads you see at the top of your browser when you perform a search).

When someone clicks on one of these ads, they are directed to a landing page where they can learn more about the product or service being advertised.

For example, if you perform a search for “blockchain” and click on one of the related ads from websites related to the blockchain, then you will be redirected to our landing page where we explain what blockchain is in simple terms.

what is ppc

Why is PPC Management Important?

PPC management is one of the most important aspects of your business. In fact, it's more important than you might think. PPC management helps you to understand how people interact with your brand. It also gives your insight into what they're searching for and why they are searching for it.

That way, you can better tailor your content and landing pages in order to generate more leads and sales for your company. Let's take an example from real life: You want to buy a new pair of shoes, so you go online and search for "shoe store near me."

You click on the first result that shows up in Google's search results (which happens to be a shoe store). This store sells shoes that aren't exactly what you were looking for, but they're close enough that you buy them anyway because it was easier than searching again (and again). This is called keyword cannibalization.

“Keyword cannibalization, which means that when a company buys ads that have common keywords as another company within their industry, then both will show up in the same search results — hence eating each other's lunch.”

Is Google Ads PPC Management?

Google Ads is a pay-per-click (PPC) advertising platform designed to help businesses grow by driving more traffic to their website. PPC advertising can be very effective for driving traffic, but it’s not the only way to advertise on Google.

You can also use Google AdWords, which combines search and display ads, or DoubleClick Bid Manager, which manages your entire ad campaign across both platforms. You may have heard that Google Ads is also called PPC (pay-per-click), but what does that mean? PPC is an advertising model that charges advertisers only when someone clicks on their ads. 

This makes sense when you consider that the goal of PPC ads is to drive people to your website — not just get them there. The keyword “click” comes into play here because users may click on your ad without actually buying anything from you.

So how do you know if you should be using PPC or if your business would benefit from another option? Let’s take a look at some common questions about this type of advertising so you can make an informed decision about whether or not it’s right for you.

What is PPC Management

How does Atlantis BPO Assist with PPC management?

PPC is one of the most effective ways to increase traffic to your website. SEO and Social Media Marketing with conjunctions can also be used.

Atlantis BPO offers PPC management services to ensure your ads are performing at their best. We have the expertise and experience to manage all aspects of PPC, including:

  • Campaign setup and optimization
  • Keyword research and analysis
  • Ad copy creation
  • Landing page optimization